READ: Design Thinking

At IDEO, we’re often asked to share what we know about design thinking. We’ve developed in response to that request. The site includes an introduction to design thinking, how it came to be, how it is being used, and steps and tools for mastering it.


We believe the world needs more creative leaders. IDEO U is an online school where anyone can learn to unlock their creative potential through design thinking and collaboration. Learn more and enroll in any of their courses at


David Kelley joins KQED’s Forum to discuss the importance of cross-collaboration and how everyone can unlock their own creativity. Listen here.

DO: Design Kit

Mindsets, methods, case studies and more — Design Kit is’s platform to learn human-centered design, a creative approach to solving the world’s most difficult problems. You can also download or purchase The Field Guide to Human-Centered Design via Design Kit here.

DO: Design Thinking in Schools

A directory of schools and programs that use design thinking in the curriculum for K12 students — a resource created by IDEO and the K12 Lab Network at Stanford’s

WATCH: 60 Minutes

60 Minutes visits IDEO and interviews founder David Kelley.

Kelley also discusses the future of design thinking, delves into human-centered design, and learns about creative confidence. More footage from 60 Minutes’ time at IDEO here.

READ: Preface + Intro

Want a sneak peek at the book? Download the preface and introduction to Creative Confidence here, then order the book today!

DO: Design Thinking for Educators Toolkit

A creative process that helps you design meaningful solutions in the classroom, at your school, and in your community. The Design Thinking for Educators Toolkit provides you with instructions to explore design thinking. Download the full toolkit here.

READ: Harvard Business Review

“Most people are born creative. As children, we revel in imaginary play, ask outlandish questions, draw blobs and call them dinosaurs. But over time, because of socialization and formal education, a lot of us start to stifle those impulses. We learn to be warier of judgment, more cautious, more analytical. The world seems to divide into “creatives” and “noncreatives,” and too many people consciously or unconsciously resign themselves to the latter category.” —Tom & David Kelley

Tom and David Kelley expand on the concept of creative confidence in this issue of the Harvard Business Review magazine. Read “Reclaim Your Creative Confidence.” Available in German here.

WATCH: David Kelley at TED

Is your school or workplace divided into “creatives” versus practical people? Yet surely, David Kelley suggests, creativity is not the domain of only a chosen few. Telling stories from his legendary design career and his own life, he offers ways to build the confidence to create.

Watch “How to Build Your Creative Confidence” here.